Max St John

Supervision, coaching and training.


I support people who are leading teams or driving change, by helping them understand what's in their own way and what they can do about it.Professional supervision
Individual and team supervision creates a regular space to reflect on practice, spot patterns and surface learning.
Leadership coaching
Thinking out loud with a trusted partner creates greater awareness of self, potential for change and steps to get there.
Conflict training
Working with others is always going to get messy but conflict is the greatest source of learning and creativity. More here


t: 07973 544740 | e: hello@maxstjohn.com



"If you want a practical and deep understanding of how to successfully navigate the complexities we find ourselves in, then Max is the guide you've been looking for."
- Tom, Executive Coach
"When Max is in the room, you know things are going to get done. He makes the most difficult things feel easy."
- Richard, Head of Housing
"I now have a true understanding of the pressure I put on myself and how to reclaim my locus of evaluation. It has opened up my professional world to be able to challenge the status quo and not fear the response."
- Susie, CEO


Conflict courses and resources


This year I'm offering two publicly available courses:How to fight well
How to Fight Well is a discipline that combines Nonviolent Communication, models from Western pyschology and methods for managing our neurophysiological responses.
-> Spring Cohort starts 25th February - 12-2pm
-> Summer Cohort starts 3rd June - 10.30am-2pm
-> Autumn Cohort starts 9th September - 12-2pm
More feeling, less fighting
A brand new programme teaching 'emotional literacy skills for blokes'. Aiming to support men to understand, make sense of and talk about their internal landscape.
-> Spring Cohort starts 25th February - 6-8pm
-> Summer Cohort starts 3rd June - 6-8pm
-> Autumn Cohort starts 9th September - 6-8pm


Needs cards

The needs cards are used by facilitators. coaches and teachers around the world, translated into six languages including Arabic, French, Greek, Italian and Japanese.£35 plus postage.


My background

I started my career at the world's biggest media company as it went through a disastrous merger, seeing firsthand how this impacted the organisation and its people. I escaped to work in one of the UK's first social media agencies, trying to convince organisations that Facebook and Twitter were going to be important. I can't tell you how sorry I am now.Over the next 25 years I went on to run a democratic company, set up an alternative business school in a derelict betting shop and become an an independent advisor to the UK government.I've taught at the Said Business School in Oxford, the Kaos Pilots in Bern and the Knowmads in Amsterdam.I've worked with Coca Cola, WWF UK, the Foreign and Commonwealth Office, the BBC and Channel 4 Television, the Environmental Funders Network and the Unitarian Church.



Coaching through craft


I offer intensive coaching stays using the craft of blacksmithing and walking on Dartmoor as a process for making sense of what life and work throws at you.

I am a practicing blacksmith with a full, professional forge. I have trained with two 'master smiths', I am a registered member of two guilds and I've been teaching for three years.I believe that craft offers a unique set of conditions for better self-understanding and an improved sense of grounded-ness (you can read more about that here)I teach the fundamental skills of blacksmithing combined with 1-2-1 coaching sessions and time outdoors, at my forge near Exeter, mid-Devon.


Dartmoor as a coaching space

Dartmoor is both a wild space and one that humans have been deeply involved with for thousands of years. It's an incredibly varied terrain with steep Tors, river valleys and ancient stone circles.I've been walking and camping here for five years, finding special spots, learning the routes and navigating its challenges, but I've been hiking and climbing since I was very young.I find the combination of being in a natural, open space and walking, allows people to process their thoughts and feelings in a unique way.I use Dartmoor as a place to run coaching sessions, usually as part of a coaching intensive at my forge


How it works

If you'd like to explore the idea of working together, we can start with a conversation about where you are at and what your needs are.I will talk you through the options for combining craft, coaching and walking, and we can put something together that's designed for you.Email hello@maxstjohn.com if you'd like to talk about it together.

About my coaching practice

I am a coach and advisor to people leading organisations, a blacksmith specialising in tools and artistic metal work and a forest school practitioner working with primary age children in outdoor settings.I've spent the past 20 years coaching people who need to find their direction, first within organisations, but for the past 10 years supporting leaders, founders and change-makers as a self-employed coach.